Lori Pickens

Bill Johnson Chiropractic Business Branding Images in Parkersburg. WV

The Power of Professional Headshots and How to Use Them to Grow Your Business

A professional headshot is a great way to showcase your business in a professional and welcoming manner. It lets potential customers know that you take your business seriously, and it gives them an idea of what to expect from your product or service. Plus, if you’re setting up shop in the Parkersburg, WV area, having a professional headshot can help you stand out from the competition and I am just the photographer to make it all happen!

The Ins and Outs of Branding Photography

Branding photography is an essential aspect of promoting your business and defining your unique identity, as it showcases your personality, values, and vision through carefully curated visuals. The decision of whether to invest in a full branding session or simply opt for headshots depends on the nature of your business, the depth of personalization you seek, and the story you wish to convey. A full branding session offers a comprehensive exploration of your brand essence, incorporating aspects such as lifestyle images, products, and behind-the-scenes moments. On the other hand, professional headshots focus on presenting an approachable and polished representation of you or your team members. Both options contribute differently to your brand’s image, so contemplate the nuances of each before making an informed decision that resonates with your brand and target audience.

You might also be interested in reading: The Listening Place Photography Session

When To Get Professional Headshots Taken

When it comes to getting a professional headshot taken, timing is everything. If you’ve just started your business or have recently undergone some major changes, this is the perfect time to get new photos taken! This will help you make sure that your current branding reflects the values of your company accurately. Additionally, if you are looking for more customers and clients in the Parkersburg area, having professional headshots taken can be a great way to show off your personality and put a face to the name of your business.

Where To Use Professional Headshots

Once you’ve got those gorgeous headshots in hand, where should you use them? Well, there are plenty of places! You can use them on social media platforms like Facebook, LinkedIn and Instagram. This helps people become familiar with who they are interacting with when they visit these platforms. Additionally, professional headshots can be used on websites like Yelp and Google My Business which will give potential customers an even better idea of who they are dealing with when they contact you for services. Don’t forget about print media too! Even something as small as including a picture of yourself in printed materials such as postcards or brochures can make all the difference when it comes to growing customer relationships.

Check out this post for fun Headshot Locations: Coffee’s on Me

Finding The Right Photographer For The Job

When selecting a photographer for your headshot session, do some research ahead of time so that you find someone whose style aligns with yours. Are you looking for something that is fun and relaxed? Or would prefer something classical? Once you decide on what kind of feel works best for your brand, just reach out to me! I can also help you decide what type of style would best suite you. I am a life long local to Parkersburg, WV and this little advantage helps me connect you with the community. This will ensure that not only do you get beautiful pictures but also make sure that it was an enjoyable experience overall!

Professional headshots indicate professionalism and provide potential customers with an idea of what type of person or team stands behind their product or service — making them invaluable tools for any business owner – especially in Parkersburg, WV, if you are wanting to increase customer loyalty and build relationships over time. With these stunning photos in hand, plus knowing how and where to use them properly – there’s no doubt that taking high-quality pictures could be key towards helping grow any local businesses here in West Virginia’s city by the river!

Featured Professional Headshot Session with Johnson Chiropractic Clinic: Bill Johnson II DC

Get ready to see the fresh face of your favorite local chiropractor, Bill Johnson! His brand new headshot will be featured in the next Yellow Pages – perfect timing for an updated look. A mini session with me is a great way to grab some quick but quality shots featuring you and your business – so don’t wait another moment…let’s get those pictures taken now!

For Photographers: Photography Gear for Branding and Headshots

I recently captured some fabulous shots with this setup! For my lighting, I used the Profoto B10 and an Ice Light as a hair light, but any low kicker light would work great. To top it all off, these photos were taken on my Nikon Z9. The camera combined with the mighty 50mm lense provided stunning clarity.


I have a few tools in my toolbelt that will help you grow into the photographer you’ve always wanted to be!  Whether you are prepping to be a Click Pro Elite or you are just ready to start leveling up and making new goals check out these resources to help you grow!

DOORS NOW OPEN: Becoming A Click Pro

The Click Community

Must Have Tools for your Photography Business

What’s in my Bag – Cameras, Lenses, and More

Fearless Indoor Light – a Self-Paced course

Indoor Light Challenge

Film Challenge
(for the challenges, you must be in the Click Community)

Be sure to follow me on InstagramFacebook, and Pinterest for more tips, tricks, and resources for photographers!

Meet Lori Pickens, Parkersburg, WV Photographer

Lori Pickens is a Mother, Wife, and Tech Geek from Parkersburg, WV. She is a true lifelong local and has been photographing in the area for over a decade. Lori is also a Click Pro Elite and Click Community Mentor. When she’s not capturing pictures or spending time with her kids, she enjoys organizing her lists and spending time on her family farm!

Featured Categories