Today, we’re diving into the world of SEO – specifically, a concept called domain authority (DA). Many photographers and small business owners hear this term thrown around, but what exactly is it, and why should you care?
What is Domain Authority?
Think of domain authority like your website’s reputation in the eyes of search engines. It’s a score (typically ranging from 1 to 100) developed by Moz that predicts how likely your website is to rank high in search results. The higher your DA, the more trustworthy and authoritative your website appears to search engines, potentially leading to:
Why Should Photographers Care About Domain Authority?
As a photographer, potential clients are likely searching for your services online. A strong domain authority puts your website at the forefront of those searches, attracting valuable new leads.
How Can You Increase Your Domain Authority?
There’s no magic bullet, but here are some key strategies:
10 Ways Photographers Can Build Backlinks
Building backlinks, which are essentially links from other websites to yours, is a crucial element of improving your website’s domain authority and SEO ranking. Here are 10 ways photographers can attract valuable backlinks:
Trust your instincts on which website is legitimate and which one looks like a spammy website.
You can also google for example, wedding directories, photography directories, photography business directories, etc
Local business directories like Google, Facebook, Yelp, YellowPages, FourSquare, Yahoo, HotFrog and others.
Bonus Tip: Focus on building high-quality backlinks. Getting a link from a reputable website with high domain authority is more valuable than several links from low-quality sites.
Remember:
Domain authority takes time and effort to build. However, by implementing these strategies and focusing on creating valuable content, you can gradually increase your website’s authority and attract a wider audience for your photography business.
Remember, SEO is a marathon, not a sprint. Stay consistent with your efforts, and you’ll see your website ranking higher and attracting more clients in no time!
Thank you for tuning in to Photo Goals with Lori Pickens to learn about common branding mistakes photographers often make. If you enjoyed this episode, I’d be thrilled if you could take a moment to leave a review on the podcast. Your feedback helps me continue to deliver content that you love and helps others discover the podcast too. For more behind-the-scenes and daily inspiration, don’t forget to follow me on Instagram and Pinterest. But that’s not all – if you want to be the first to get updates on upcoming podcasts, tutorials, and all things photography, make sure to join our mailing list. It’s the best way to stay connected and catch all the latest from Photo Goals. I’m excited to have you as part of our community and can’t wait to bring you more engaging and educational content. Thanks again for listening and supporting Photo Goals with Lori Pickens.
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Lori Pickens is a Mother, Wife, Tech Geek from Parkersburg, WV, and the podcast host of Photo Goals. She is a true lifelong local and has been photographing in the area for over a decade. She serves families from Parkersburg, WV to Marietta, OH. Lori is also a Click Pro Elite and Click Community Mentor. When she’s not capturing pictures or spending time with her kids, she enjoys organizing her lists and spending time on her family farm.